WeWork’s Ana Rivadeneyra reveals to Portada how WeWork “Humanizes” its outreach to potential customers in order to grow its market in Mexico and Latin America.
Why it matters: WeWork is leveraging the power of its own members’ experiences as told by them on social and other digital media to fuel its rapid growth in Latin America.
“Our community is our most valuable marketing tool.” That’s how Ana Rivadeneyra, Marketing Manager México at WeWork, describes WeWork’s strategy for continuing its rapid growth in Mexico and Latin America.
Today, WeWork has 32,000 members in Mexico, and 450,000 members worldwide.
WeWork has 32,000 members in Mexico, and 450,000 members worldwide.
Portada: What are the traditional marketing tools WeWork is using to grow its market in Mexico and Latin America?
There is no one better than our members to explain what WeWork is and how we can help.