Now, one can fill a temporary home with rented coffee tables and sofas from Crate & Barrel and West Elm, and refresh a wardrobe with rented outfits from clothing lines like Theory and Vince or mall chains like Loft and Express.
Ms. Reynolds, the executive director of a nonprofit that provides resources like office access and mentoring to entrepreneurs, rents both her downtown apartment and her co-working space.
Lili Morton, 36, who recently moved to Seattle from New York, and managed to fit all of her belongings into a rental car that she drove across the country, now rents some Fernish furniture.
“We used to display wealth via what we purchased and there were a lot of kind of pop culture signifiers of displaying wealth,” said Jennifer Hyman, Rent the Runway’s chief executive.
Rent the Runway, which announced a $1 billion valuation in March, began in 2009 as a rental service for high-end formal dresses and has since introduced subscriptions for everyday wardrobe items.
Rent the Runway succeeded at that, and Ms. Hyman said the company has seen a further “Viral” effect since opening drop-off locations in subscribers’ workplaces, including a network of WeWork locations.
Amiah Sheppard, 23, who began working at a venture firm called Backstage Capital at the start of 2018, has rented clothes and now rents furniture, but she knows that it’s particularly important for her to own a home someday.