How Does a Coworking Company Fare in This? A survey conducted by the Harvard Business Review in collaboration with a coworking company between 2017 and 2018, surveyed more than 1,000 members in the United States –uncovers the following: 71% of members worked full-time for businesses or used coworking spaces for remote professionals and teams.
Members strongly identified with their companies, but not with the coworking company they were using as their workspace.
What Does This Say about a Coworking Company’s Business Identity? The fact that employees using coworking spaces don’t necessarily associate themselves with their spaces does not reflect negatively on the coworking company: a successful business identity for a coworking company should be narrowly focused on coworking.
Even though coworking companies should primarily focus on coworking, it does not mean that their business identity should be completely disregarded.
Without these three characteristics, coworking companies cannot reach the heights of success as coworking companies before they have.
In the beginning, the focus on establishing their coworking company needs to be their first priority, but with time, they need to start introducing other facilities and launch other companies on a small scale later on.
Coworking companies should narrowly focus on coworking if they want to surpass their competition and be known a..