Stepping into Fora’s new space in Soho, you’d be forgiven for thinking you were in a new hotel, or an independent boutique, rather than a shared office space.
If co-working disrupted the traditional office space then Fora wants to disrupt co-working.
Whilst the tech bros are still present, Dropbox UK has its HQ in the new Soho office for instance, instead of the frantic, buzzy mood found in other workspaces, there is a sense of calm emanating from Fora and its residences.
The Soho office, in the former Hearst building, is Fora’s eighth opening since the company started back in 2017 with its first Clerkenwell space.
Fora residents, which include tech firms like the aforementioned Dropbox, design agencies, even the occasional high street bank, are on 30-day rolling contracts so that they can leave the space if it no longer appeals to them.
The main thinking is that members can move seamlessly from one Fora space to another and be able to access all the things they need without any hassle.
Following the opening of the Soho space, Larkin and Sanna are concentrating their efforts on getting the next spaces ready to open, including a new office off Brick Lane, east London.