While coliving has enjoyed a surge in recent years, coliving is very much embedded in the culture and history of the human race.
Coliving has been steadily gaining traction for the past couple of years, with coliving pioneers such as WeLive, Starcity, Ollie, The Collective, and Common blazing ‘new’ trails.
In January this year CNBC cited coliving as “The next big thing”, noting that “More and more people are turning to coliving spaces instead of traditional accommodation such as hotels, hostels, or even Airbnbs.”
Coliving began to take on a new form in the early 2000s.
In the same way that coworking appeals to people looking for a sense of community and shared values, coliving today is emerging from urban hubs and people who have grown up with, and embraced, the idea of the sharing economy.
Linking coliving with Maslow’s Hierarchy of Needs and the desire to reach self-transcendence, and the idea that the highest form of actualization isn’t about “Me” but rather “We”, Bledsoe notes that coliving is helping us to bridge our increasingly polarized lifestyles; something that neither real estate nor tech has yet been able to solve.
Adam Challis, Head of EMEA Living Research & Strategy at JLL, agrees: “We often think about coliving for young adults and Millennials, but there is a social community aspect that makes it appealing and interesting for other age groups, who choose coliving for different reasons depending on their stage of life.”